Primer Africa is an Africa-focused research and advisory firm providing market intelligence, data-driven research, surveys & data gathering, and investment advisory. We support investors, institutions, corporates, and policymakers seeking to understand African markets clearly — and act with confidence.
We bridge global investment expectations with on-the-ground economic realities across the continent, translating complex local dynamics into structured, decision-ready outputs.
A clean set of outputs that decision-makers can use immediately.
Clarity on industries, risks, opportunities, and trends.
Interpretation of policy direction and operating environment.
Structured datasets built for analysis and execution.
Support for entry, expansion, strategy, and decisions.
An African-founded research and advisory firm combining local context with rigorous analytical standards.
Market intelligence, policy analysis, survey research, and decision-useful datasets.
Clear briefs, structured reports, reliable data, and actionable recommendations for real decisions.
We focus on what decision-makers actually need: credible insight, structured outputs, and clarity in complex environments. Our strength is combining context with evidence — and delivering work you can use immediately.
Rigorous analysis grounded in local market realities and reliable data.
Reports, briefs, and datasets designed to support real decisions and execution.
We evaluate opportunities with context across markets, sectors, and policy environments.
Our approach combines bespoke considerations, extensive research, and data analysis to understand market realities and help stakeholders allocate resources efficiently across African markets. We aim to improve investment outcomes, reduce avoidable failures, and strengthen confidence.