Privacy
Policy

Who we are

Primer Africa Advisory Ltd operates two web properties: our main website at primerafrica.com and our editorial blog at primerafrica.blog.

We are an Africa-focused research and advisory firm providing market intelligence, data-driven research, and investment advisory to global investors, institutions, and governments. This Privacy Policy applies to both of our web properties and governs how we collect and handle personal data.

How we use your information

Information collected through our websites may be used in the following ways:

• To provide servicesWe use information you submit — through contact forms, enquiry submissions, or newsletter sign-ups — to respond to your request, fulfil any service engagement, and maintain our relationship with you.
• To improve our websiteWe may use aggregated usage data and analytics to understand how visitors interact with our content, identify trends, and improve the quality and accessibility of our website.
• To send communicationsIf you subscribe to our newsletter or updates, we will use your email address to send relevant market intelligence and editorial content. You may unsubscribe at any time.

Disclosure of information

We may share your information only in the following limited circumstances:

• Third-party service providersWe work with trusted service providers who help us operate our website and deliver services to you. These providers are contractually obligated to keep your information confidential.
• Legal requirementsWe may disclose your information when legally required — for example, to comply with applicable laws, court orders, or government regulations — or to protect the rights, property, or safety of Primer Africa, our clients, or the public.

Data security

We implement appropriate technical and organisational measures to safeguard your information against unauthorised access, alteration, disclosure, or destruction. These include secure server infrastructure, encrypted data transmission over HTTPS, and restricted internal access to personal data.

Comments

When visitors leave comments on our blog, we collect the data shown in the comment form — your name, email address, and comment content — as well as your IP address and browser user agent string for spam detection.

An anonymised string derived from your email address (a hash) may be sent to the Gravatar service. The Gravatar privacy policy is available at automattic.com/privacy. Once approved, your profile picture becomes visible alongside your comment.

Media

If you upload images to our website, you should avoid uploading images with embedded location data (EXIF GPS). Visitors can download and extract any location data from images on the website. We recommend stripping location metadata from images before uploading.

Cookies

We use cookies in the following circumstances:

• Comment cookiesIf you leave a comment, you may opt in to saving your name, email, and website in cookies for convenience. These last for one year.
• Login detection cookiesA temporary cookie is set on our login page to check whether your browser accepts cookies. It contains no personal data and is discarded when you close your browser.
• Session and preference cookiesWhen you log in, cookies are set to save your session and display preferences. Login cookies last two days; screen options cookies last one year. Selecting "Remember Me" extends login persistence to two weeks.
• Editorial cookiesIf you edit or publish an article, a cookie is saved containing the post ID. It contains no personal data and expires after one day.

Embedded content from other websites

Articles on our blog may include embedded content such as videos, images, or interactive elements from third-party websites. This content behaves exactly as if the visitor had visited the third-party website directly.

These websites may collect data about you, use cookies, embed additional tracking, and monitor your interaction with that content — including if you have an account and are logged in to that website.

Who we share your data with

We do not share personal data with any third party for marketing, advertising, or commercial purposes.

If you request a password reset on our blog, your IP address will be included in the reset email as part of WordPress's standard security process.

How long we retain your data

If you leave a comment on our blog, the comment and its metadata are retained indefinitely so we can recognise and automatically approve follow-up comments.

For users who register an account, we store the personal information provided in their profile. Users can view, edit, or delete their personal information at any time (except their username). Contact form submissions are retained for a reasonable period then deleted unless ongoing engagement requires otherwise.

Your rights over your data

If you have an account on our site, or have left comments, you may request an exported file of all personal data we hold about you. You may also request that we erase any personal data we hold about you, except data we are legally required to retain.

Where your data is sent

Visitor comments may be checked through an automated spam detection service. Newsletter subscription data is stored on our servers and may be processed by email service providers bound by GDPR-equivalent data protection standards.

Questions or concerns?

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact our team. We take privacy seriously and respond to all enquiries promptly.