Africa-FocusedResearch & Advisory firm
Delivering rigorous research, market intelligence, and advisory solutions powered by robust data to help investors, institutions, and policymakers navigate Africa with confidence.
Our work bridges global investment expectations with on-the-ground economic realities across African markets, translating complex local dynamics into clear, decision-ready intelligence.
As an African-founded and African-run firm, we bring firsthand market understanding together with deep contextual insight, delivering research and advisory solutions that connect market realities to global investment decision-making standards.
Supported by our skilled and dedicated experts, we apply advanced quantitative, research, and policy analysis tools to provide clarity, support institutions and strengthen strategy in complex investor environments.
Who we support
We deliver rigorous research and analytical insight across markets, policy environments, and investment landscapes.
Learn morePrimer Africa supports organizations seeking reliable, locally grounded data through tailored surveys, field research, and information gathering across African markets.
Learn moreWe provide strategic advisory to investors and organizations exploring market entry, expansion, or investment opportunities.
Learn moreHave questions, partnership enquiries, or specific research and advisory needs?