Our services

Research and advisory
for African markets

We help investors, businesses and institutions understand markets, gather reliable evidence and assess opportunities across Africa.

Discuss a project
What we do

Three areas of expertise

Our services can be commissioned individually or combined, depending on the questions you need to answer.

Research & Market Intelligence

We analyse economic conditions, policy, regulation and industry developments to help clients understand the markets and sectors in which they operate or plan to invest.

Typical work

  • Market and sector studies
  • Macroeconomic and policy analysis
  • Regulatory and competitive research
  • Investment and risk assessments

Surveys & Data Collection

When published information is insufficient, we design and conduct primary research to collect the data needed for market, policy and investment decisions.

Typical work

  • Survey design and sampling
  • Business and household surveys
  • Interviews and field research
  • Data cleaning, validation and analysis

Market & Investment Advisory

We support organisations evaluating new markets, investments and commercial opportunities, with analysis tailored to their objectives and constraints.

Typical work

  • Market entry and expansion assessments
  • Opportunity screening and feasibility studies
  • Partner research and due diligence support
  • Strategy and investment briefs
Our approach

A clear process from start to finish

01

Define the scope

We agree on the questions, objectives, deliverables and timeline.

02

Conduct the research

We collect and assess relevant evidence using methods suited to the assignment.

03

Present the findings

We provide clear outputs and recommendations for the decisions at hand.

Work with us

Tell us what you are working on.

We can discuss the scope of your research or advisory needs and the most suitable way to proceed.

Contact Primer Africa